Investment Strategy 101: Time in the market versus timing the market
It's no secret that people start investing to build wealth, and even though the end goal is the same, there are two ways people tend to get there: market-timed and buy-and-hold investment strategies. The former tends to be a much more active means of investing, often seen in day trading, and the latter leans towards long-term, passive wealth building. Both strategies, when executed well, inevitably lead to returns on your investment, but as Ken Fisher, founder of Fisher Investments, famously claimed, "Time in the market beats timing the market - almost always."

Why is it better to wait it out? While returns on your investment may appear quicker when you time the market, the strategy requires rapid action, market analysis, and often more capital to be successful. On the other hand, buying-and-holding creates more consistent gains over a more extended period of time because even recession level drops in the market will correct themselves over time.

Let's take a look at the case of Alphabet, previously Google (GOOG) stock, over the years to see the buy-and-hold strategy in action. When Google went public in August of 2004, its stock sold at $51.16 per share. Today, in March of 2022, each share of GOOG stock is worth $2689.60. That is more than a 5,000% increase over 18 years, despite the recession of 2008-2009 and other market dips. This story can be seen repeatedly throughout history with several high-performing technology companies, often referred to by investors as blue-chip companies.
It's no secret that people start investing to build wealth, and even though the end goal is the same, there are two ways people tend to get there: market-timed and buy-and-hold investment strategies. The former tends to be a much more active means of investing, often seen in day trading, and the latter leans towards long-term, passive wealth building. Both strategies, when executed well, inevitably lead to returns on your investment, but as Ken Fisher, founder of Fisher Investments, famously claimed, "Time in the market beats timing the market - almost always." Why is it better to wait it out? While returns on your investment may appear quicker when you time the market, the strategy requires rapid action, market analysis, and often more capital to be successful. On the other hand, buying-and-holding creates more consistent gains over a more extended period of time because even recession level drops in the market will correct themselves over time. Let's take a look at the case of Alphabet, previously Google (GOOG) stock, over the years to see the buy-and-hold strategy in action. When Google went public in August of 2004, its stock sold at $51.16 per share. Today, in March of 2022, each share of GOOG stock is worth $2689.60. That is more than a 5,000% increase over 18 years, despite the recession of 2008-2009 and other market dips. This story can be seen repeatedly throughout history with several high-performing technology companies, often referred to by investors as blue-chip companies.
It's no secret that people start investing to build wealth, and even though the end goal is the same, there are two ways people tend to get there: market-timed and buy-and-hold investment strategies. The former tends to be a much more active means of investing, often seen in day trading, and the latter leans towards long-term, passive wealth building. Both strategies, when executed well, inevitably lead to returns on your investment, but as Ken Fisher, founder of Fisher Investments, famously claimed, "Time in the market beats timing the market - almost always." Why is it better to wait it out? While returns on your investment may appear quicker when you time the market, the strategy requires rapid action, market analysis, and often more capital to be successful. On the other hand, buying-and-holding creates more consistent gains over a more extended period of time because even recession level drops in the market will correct themselves over time. Let's take a look at the case of Alphabet, previously Google (GOOG) stock, over the years to see the buy-and-hold strategy in action. When Google went public in August of 2004, its stock sold at $51.16 per share. Today, in March of 2022, each share of GOOG stock is worth $2689.60. That is more than a 5,000% increase over 18 years, despite the recession of 2008-2009 and other market dips. This story can be seen repeatedly throughout history with several high-performing technology companies, often referred to by investors as blue-chip companies.
Real Estate Investing
While the blue-chip companies are a great example of how buy-and-hold can be an effective investment strategy for stocks, you're probably thinking: aren't we here to talk about real estate?

What do the buy-and-hold investors like Warren Buffet and day-traders like Paul Tudor Jones look like in the real estate world? Two profiles emerge - property investors who purchase real estate and hold onto it for the long term, like Bonus, and property flippers, who buy houses at a low, invest in its repairs, and then sell it at a higher price. Both of these real estate strategies are derived from the stock market strategies discussed earlier, and they present many of the same pros and cons.

Let's talk about two ways to make $500,000 through real estate investing.

Like a market timing investor, property flippers have to stay attuned to the real estate market, have readily available funds to purchase a property, and are more subject to market volatility than longer-term investors. For example, the post-pandemic world has led to record high sale prices on homes, even those needing repairs. If a property flipper can purchase a home at a low price and sell it, they can undoubtedly yield a profit on their investment and an active income. Mark Ferguson is a professional investor and a member of the Forbes Council and reported that in 2019, his average profit per flipped home was $36,000. With that average in mind, investors like Mark would need to buy, flip and sell roughly 15 houses per year to make $500K in profit. That is one house every three weeks, and considering that Rocket Mortgage claims that it takes an average of 30-45 days to close a house, this is a challenging pace to maintain. While this might be different in today's market, where homes are selling at an all-time high, what happens when the market drops? The investor has to increase the number of houses flipped and deals closed to make the same amount of money. This sounds like a lot of work, doesn't it?

Let's flip the story and look at the longer-term approach to real estate investing: the buy-and-hold strategy. With this approach, investors can generate passive income through rental income and take advantage of the home’s inevitable appreciation, should they choose to sell at a later time. More importantly, long-term real estate investments protect people from short-term market fluctuations that directly impact shorter-term strategies. We can see this clearly when we look at market trends, such as those provided by the Census Bureau and Federal Reserve, tthat show that home values have increased nearly 170% over the last decade, despite significant market recessions. Following this logic, if your home is worth $700,000 today, you could make almost $500,000 in profit over the next decade just by holding onto it, in addition to earning passive rental income.

The advantages of the buy-and-hold strategy are nearly endless. Your house's value is almost certain to increase over time, resulting in a significant profit. You already own the home and don't need extra capital to invest. There is no need to constantly worry about the market's behavior. In some cases, there may also be potential to earn passive income through rent as time goes on and your financial obligations decrease.

So, are there any downsides? The first potential cause for concern is the amount of time it takes to see sizable appreciation on the property - you will likely have to hold onto the home for 5+ years to see a substantial profit. Then there is the aspect of managing the property for the long-term, which can be relatively involved and costly for the property owner.

Enter Bonus. The Bonus platform is here to give you an alternative to selling, allowing you to reap the benefits of owning an investment property without the downsides! The Bonus partnership helps you keep your home for the long term. We give you the capital you need to move to your next home and handle the management of the property on your behalf, making sure that you never have to worry about the market, managing the house, or its growth in value over time.

Bonus is here to give you access to the buy-and-hold strategy and makes holding onto your home as easy as holding onto a stock- all while letting you use your own equity to unlock the cash you need for your next move.

Click here to learn more about how Bonus is a better alternative to selling your home.

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Buy and Hold to
Build Wealth

WHITE PAPER

Buy and Hold to
Build Wealth

WHITE PAPER

Buy and Hold to
Build Wealth